Unfortunately, festivities surrounding Chinese Valentine's day have fallen off in recent years. In the past, Seven Sisters' Associations would put up colorful "shrines" made of paper, fresh fruit, and flowers as a tribute to Niu Lang and Zhi Nu.
Today, younger Chinese are often unfamiliar with the holiday, and more likely to celebrate Valentine's day on February 14th. Still, in some cities efforts are being made to bring back many of the traditional festivals - including Qi Qiao Jie - in order to attract tourists. For example, in Hong Kong young girls still display needlework, burn incense and make offerings to the night sky.
The Legend of Chinese Valentine's DayRomantic Valentine's Day Menus for Two
History of St. Valentine's Day
